In 2016, Television Centre in White City was undergoing a major redevelopment by its new owners, Stanhope, who challenged us to raise the profile of the area as a creative hub. We commissioned a series of award winning international artists to use spaces across the site, producing a number of striking physical artworks.
In collaboration within local business Colart, Detroit based artist Corrie Baldauf produced Gold Zero, a large-scale painting on the roof of Television Centre’s car park. Over the course of a day a team of volunteers covered 230 square metres of concrete with 200 litres of iridescent gold paint. Gold Zero received great press coverage including Hyperallergic, Designboom and London media.
The former home of CBBC's production teams was a gloomy tower block on the Television Centre construction site in White City. In 2016, the East Tower had been destined for demolition and its interior stripped of every bit of nostalgic Blue Peter memorabilia. Turner-nominated filmmaker Catherine Yass suspended a grand piano from a crane for a video piece, garnering coverage in The Evening Standard and Time Out. The final film premiered at a special event hosted by RIBA.
The result was an EAV of over £240k for our client, and coverage in major mainstream and creative publications alike, including Radio 4 and The Spaces. The project induced London's creative scene into looking west to White City, prefiguring the Royal College of Art's move to the area the following year.