Stack is a magazine subscription service. They needed to grow their audience beyond independent publishing enthusiasts, and drive revenue for the next three years.
We repositioned Stack to appeal to a wider range of readers, with the help of designer-developer duo Mike Guppy and Dan Powell. A new strapline ‘Read better stuff’ – is a bold invitation for the curious.
We also helped the Stack team develop new approaches to their products, like themed bundles, designed to entice. The first, a collection of 21st-century feminist titles released to mark International Women's Day, sold out within an hour.