We worked with entrepreneur Tim Moxey to introduce his CBD edibles to the UK. Tim is an advocate for responsible marijuana use, and his Mr. Moxey's Mints are infused with CBD – the cannabis compound that's legal in Britain.
Legal cannabis is an emerging category with a bewildering array of products. The challenge was to normalise CBD and shape a reputable brand that inspired trust, in a relatively uninformed market.
Marijuana-related products have gone mainstream and investors are taking notice. A new consumer category has arrived, with no dominant incumbent players and minimal consumer understanding.
Mr. Moxey's Mints mints are enriched with gooseberry and echinacea, placing the product within the realm of wellness. We tailored the messaging and tone of Mr. Moxey's UK website, to help educate and inform a curious audience about the benefits of CBD