Elephant West

turning an eyesore into an art space

Since 2016 we have played a key role in the transformation of a derelict petrol station in White City. We developed creative meanwhile uses for the site, leading to its new role as a permanent home for contemporary art.

The petrol station next to White City tube station was a local eyesore. We approached the owners, Transport for London, to see if we could get the lease assigned to local developer Stanhope so the space could be recovered and re-used for meanwhile activity.

Once assigned we commissioned Craig & Karl to do a striking visual revamp in the form of vibrant murals inspired by the history of Television Centre. The temporary installation drew the attention of fashion photographers, musicians and curators, even appearing as the backdrop to Chaka Khan's toe-tapping new music video, Like Sugar. All sorts of local organisations were able to book and use the outdoor and indoor space.

We then enlisted the generous vision of local paint giant ColArt and worked with Stanhope to develop a long term use for the site. In Autum 2018, Elephant West opened as a as a hub for performances, exhibitions and workshops, and the home of acclaimed art title, Elephant magazine. The space was designed by Architects Liddicoat & Goldhill.

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Craig&Karl WhiteCity petrol station television centre (26).jpg
Director Kim Gehrig / DOP Deepa Keshvala

All Work