We are very pleased to have played a small part in the realisation of Atherton Bikes, a new range of bikes from the fastest family on two wheels, Dan, Gee and Rachel Atherton. We developed an identity that's being rolled out on bikes and the new Atherton Racing team for the 2019 season.
The siblings will partner with respected suspension designer Dave Weagle and utilise ground-breaking additive manufacturing technologies combined with carbon fibre tubing to “create our ultimate range of bikes.” Dragons’ Den entrepreneur Piers Linney will join as a co-founder of the newly formed company with the introductory Atherton Bikes range scheduled for sale in 2019.
The Atherton family will be working with ex-Robot Bike Co. engineers including Ed Haythornthwaite whose friendship with Dan was a catalyst for this venture.
“They’ll be an essential part of our start up, they are as passionate about the technology and its potential to disrupt the industry and shake-up the large corporates as we are.” Gee Atherton
We were responsible for the design of the new wordmark and getting the charismatic and argumentative siblings to agree.