We played a small part in the formation of Atherton Bikes – a new venture from Dan, Gee and Rachel Atherton. We developed an identity that's being rolled out on bikes and the new Atherton Racing team for the 2019 season.
The siblings will partner with suspension designer Dave Weagle and use additive manufacturing and carbon fibre tubing to ‘create our ultimate range of bikes’. Investor Piers Linney of Dragons’ Den will join as co-founder of the company, with the first Atherton Bikes range scheduled for sale in 2019.
The Athertons will be working with former Robot Bike Co. engineers like Ed Haythornthwaite, whose friendship with Dan was a catalyst for the new bike brand.
“They’ll be an essential part of our start up, they are as passionate about the technology and its potential to disrupt the industry and shake-up the large corporates as we are.” Gee Atherton