Good plastic to change the packaging industry
Plastic is bad, but this plastic is good. Birmingham innovators Aquapak have spent years developing an ocean-friendly form of plastic called Hydropol that breaks down much like natural organic material. Now they are ready to drag the packaging industry into the 21st century. The product is a genuine solution to the global single-use plastic problem. It’s environmentally safe, scalable, and importantly it functions in existing plastic and paper manufacturing machines.
We identified Hydropol’s position in the circular economy and combined the product benefits with a fluid visual identity and produced a website that articulates Aquapak’s world-changing ambition. All on a start-up budget.