Unleashing the creator mind

by David Gunn – May 2020

A few weeks back, we came across this quote from Kevin Kelly, co-founder of Wired Magazine:

Separate the processes of creation from improving. You can’t write and edit, or sculpt and polish, or make and analyze at the same time. If you do, the editor stops the creator. While you invent, don’t select. While you sketch, don’t inspect. While you write the first draft, don’t reflect. At the start, the creator mind must be unleashed from judgement.

We love this thought – it's right at the heart of the changework methodology we use on our projects. When you’re wrestling with complex challenges, it's easy for teams to get overwhelmed, to drift between tasks or simply not know where to start. Like Kevin says, finding a singular focus is invaluable, and for us this is normally about deciding whether to sketch, map, or test, each of which has its own logic and ethos. In many projects, we all want to get somewhere amazing, but those journeys often start by figuring out where to begin and moving, step by step. Forget this at your peril…

Ps - if you have a few spare minutes, its worth taking a few moments to read the list from which this quote is drawn here.